Healthcare website design is all about the user experience, and mobile responsiveness is crucial for conversions. This article will go over the important features of a website, including Easy navigation, Call to action, and images. Ultimately, your website should be easy to use on all devices and provide quick and reliable access to the information patients are looking for. But before you go into the details of design, consider these tips. Hopefully, these will help you create a website that will impress your audience and increase patient conversions.
Mobile responsiveness
In addition to helping your website rank higher on search engines, a mobile responsive design can also improve your user experience and build trust with patients. Practice Tech Solutions can help your medical practice create a mobile responsive website that meets these needs. This new technology is vital to maintaining credibility – 75% of people judge a business’s reputation by its website design. Here are three reasons you should make your healthcare website responsive:
Easy navigation
The first thing you should look for in a healthcare website design is easy navigation. Users often spend a lot of time on the internet, so confusing navigation can make them give up and move on. Avoid overly minimalist designs and websites that jam in too many navigation options. Keep your menus organized and your calls to action clear. The Mayo Clinic, for example, makes it easy for visitors to find the information they need. A health website should include a prominent CTA, which is an easy way to contact them.
Call to action
Including a call to action in your healthcare website design is imperative to the success of your online marketing campaign. You want to increase the chances of conversions by making sure visitors act on the information that you offer. Using compelling messages, such as patient testimonials and privacy guarantees, will encourage visitors to take action. Adventist HealthCare, for example, uses patient stories to promote its health risk assessments. However, remember that too many fields and steps may turn visitors away. You want your website to be as easy as possible to navigate.
Images
While stock photography is a great choice for a healthcare website, it can look fake. Real photographs can create a more realistic experience for users. If you do decide to use a stock photo, make sure to edit it with software like Canva to create a realistic image. Lastly, when designing a healthcare website, pay attention to navigation. If your visitors are unsure of what they are supposed to do, it can be frustrating.
Sans Serif fonts
Choosing a medical web type should depend on the practice and the target market. For example, a surgeon might prefer a more formal type, while a dental office may want a less formal one. This type of web type can be beneficial to both types of websites, but there are a few things to consider before making a choice. For example, medical products websites should be composed of both sans serif fonts, though the latter should be used on a less frequent basis.
Videos
A compelling video can do more than tell a story; it can also present a brand. Videos help doctors communicate their message and differentiate themselves from competitors. Effective videos are the most engaging content on the web. They are the equivalent of a thousand words. A good video will make your practice stand out and grow faster. Although video marketing is an expensive endeavor, it’s important to realize that it will yield a high return on investment.
