Despite the ever-increasing need for healthcare services, the design of your website is the most important marketing asset. While most people research healthcare providers online before making a decision, the best way to get a patient to your office is to have a well-designed website. According to LSA Insights, a research company, consumers most often call a chiropractor, physical therapist, or nursing home after researching online. That shows that the transition from online research to phone calls is underway.
Considering the increasing use of technology, interactivity in healthcare website design can play a huge role in patient care. While online communication has made most interactions possible, many patients miss the face-to-face contact that can be had with a live healthcare professional. In addition, the recent Coronavirus pandemic has added to this feeling of alienation. As a result, it is essential for healthcare website designers to create an experience that is both human and friendly. To do so, it is crucial to integrate real images into the website design, including animated chat bubbles or chat boxes.
Providing convenience is critical for any patient-centered healthcare website. Visitors should be able to reach the healthcare provider quickly and easily, so each page should include a phone number or other means of contact. The best websites are also accessible to patients with physical limitations, so you’ll need to make your contact information easy to find. Here are some tips for creating a mobile-friendly website. Listed below are some of the most important things to include on your site.
There are a number of color schemes for healthcare website design that are professional but not clinical. While blue and white are classic color schemes, warm tones like gold and caramel can add a warm feel to a website. The color blue is also used in the Johns Hopkins Hospital’s website. Other popular colors for healthcare websites include yellow, orange, and gold. Below are some examples of color schemes to consider for your healthcare website design.
There are a number of things to consider when designing a healthcare website. Despite the fact that it is important to make content clear and easily accessible to all users, too much text can cause eyestrain. Healthcare websites should have a large space between logical parts, such as headers, footers, and navigation links. The size of text should be at least 120 px, and there should be adequate character enhancements.
Call to action
There are many factors to consider when implementing a call to action in healthcare website design. Your website should include key information such as contact information, hours of operation, and location addresses. Moreover, you should consider your visitors’ state of mind. If the website contains many items, it may look cluttered and confusing. Also, avoid page structures that are too quirky or avant-garde. A simple design with plenty of white space and relevant information will help channel the visitors’ attention towards the important information.