We have seen a significant increase in the number of service startups in recent years. And we’re not talking about the traditional high-tech SaaS model. There are many health and transportation startups, such as Grab and Airlift. These are the companies that provide the platform but rely heavily on the quality of service. And to do that, they need to develop highly engaging brand stories. This is high-level marketing, and in this article, we’ll explain what it involves, how to do it right, and service marketing tips and strategies.
What is Service Marketing?
The marketing and sale of intangible products is known as service marketing (non-physical products). Services include all the personal amenities we regularly require, such as medical care, education, rental of living space and vehicles, haircuts, spas, music concerts, dance etc. However, the objective of service marketing is to use effective communication methods, such as advertising, promotional offers or offers, to create demand for services among customers.
Types of Service Marketing Strategy
That said, because a service cannot be seen or touched, its marketing strategy would be completely different. However, when launching a service marketing campaign, you need to include more explanation and relevant information about the service. Customers can’t see or touch your service, so you need to provide them with a simulation experience. In any case, here are the types of service marketing strategies:
1. Referral
Word of mouth is a great service marketing strategy. Indeed, if a satisfied customer tells their friends and social circle about their experience, it is very likely that they will come to discover your service. Some companies even offer a different free service for each new subscription or referral made by their customers. This is how they promote referral marketing to increase service sales.
2. Customer Education
It is best if you educate your customers about the service you intend to launch. The more aware your customers are, the more likely they are to request your service. More sales result from increased demand. You can start by writing a pro article in the newspaper about your service, or you can host meetups, seminars, and talk shows about your service. One thing to remember is that when you are in the educational marketing stage, it is better to focus on the benefits and usefulness of the service rather than the price. For example, if you own a dog and cat grooming business, you should host shows and write an article about the effects and dangers of fleas and pet tickets. How your grooming service can take care of pets.
3. Social Media
We live in the age of social media, where almost everyone uses various social media platforms. Facebook tops the social media list, providing a fantastic opportunity for local small businesses to do service marketing. The cool thing about Facebook is that it offers some of its basic advertising tools for free, and if you prefer the paid method, it lets you customize your plan to suit your budget. Facebook also allows users to create free business pages where customers can leave reviews. People can also like, comment and share your posts directly from your page.
4. Demonstration
People are generally hesitant and shy about trying new products, especially if they have never heard of them before. However, if you provide them with a free demo and usefulness of the product, they are more likely to buy it. For example, if you want to start yoga classes, you must start with a free one-day session. As a result, people could feel the impact of meditation on the human body and soul. If they like the impact, they will accept your training.
Product Marketing vs Service Marketing – What’s the Difference?
The main distinction between product marketing and service marketing is that product marketing focuses on tangible, storable, and measurable products while service marketing focuses on services. On the other hand, the distinction between product marketing and service marketing covers the differences between product and service and how the needs of customers are met. A product or service can be used in isolation, but they work together to provide the best customer experience in most cases.
As a result, there are many parallels between marketing products and marketing services. For example, a restaurant may serve a product, but the customer may receive both the product and the service (delivery time, customer service, quality, taste). Therefore, vendors must always prioritize this interconnection and dependency.